Figuring out whether or not one thing is truly made in Hawaii has change into tougher over time, with an rising variety of companies cashing in on the Hawaii model. Merely slapping a Hawaiian phrase on a package deal that’s been adorned to appear to be it’s from Hawaii is commonly sufficient to idiot shoppers.
When Meli James seems to be at a bag of Maui Type potato chips, the Hawaii Enterprise Capital Affiliation president sees each a misplaced alternative and a problem — for each native companies and shoppers.
Frito-Lay, the Texas-based maker of the chips, is one in all “tons of corporations which might be leveraging the model of Hawaii that don’t have anything to do with Hawaii, both from a jobs standpoint, agriculture, manufacturing or acquisition or constructing expertise right here,” James, who spent a decade in Silicon Valley earlier than returning dwelling to Honolulu just a few years in the past, instructed SFGATE. “We’re not creating the primary technology of entrepreneurs right here whose acquisitions or profitable exits then create the second technology.”