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Samsung Electronics demonstrates how manufacturers can leverage their collective attain to empower younger folks and take concrete motion to foster a greater, extra sustainable world.
Yearly, the Cannes Lions Worldwide Pageant of Creativity brings numerous manufacturers and advertising and marketing trade leaders collectively to collaborate in shaping the subsequent wave of creativity. Nonetheless, with lower than eight years left, the United Nations has reported that the world just isn’t on observe to fulfill the International Targets by 2030. Final week, Samsung Electronics and three Generation17 Younger Leaders attended Cannes Lions to carry consideration to the position manufacturers can play in serving to to create a extra sustainable future for all. Generation17 is a partnership between Samsung and the United Nations Improvement Programme (UNDP) with the purpose of magnifying the voices, tales and ingenuity of younger leaders working to assist the world obtain the International Targets.
Benjamin Braun, Chief Advertising and marketing Officer of Samsung Europe, and Generation17 Younger Leaders Kristian Kampmann (Denmark), Nadine Khaouli (Lebanon) and Tafara Makaza (Zimbabwe) participated in a sequence of actions all through the week, highlighting how know-how and creativity can empower the worldwide group, together with younger changemakers, to make an affect.
▲ Generation17 Younger Leaders (Kristian, Nadine and Tafara)
Working for the Future: Samsung and Generation17’s Help of UN International Targets
Samsung partnered with Challenge Everybody and Karmarama (a part of Accenture Music) to host a panel dialogue on how manufacturers can remodel speak into motion, with a selected give attention to uplifting the youthful technology and leveraging know-how to mobilize communities for the International Targets.
Benjamin highlighted that “55% of younger persons are saying that their voices aren’t being heard.” At Samsung he continued, “We have now entry to know-how” and are “empowering younger folks by giving them the know-how they should amplify their trigger.”
Samsung has been taking an lively position by amplifying the voices of younger folks and harnessing the facility of know-how and data via Generation17 and the Samsung International Targets App.
▲ Important stage session held at Theatre Claude Debuusy
Throughout the panel, Nadine emphasised Samsung and UNDP’s help in her combat to alleviate poverty and supply disaster aid sources throughout her residence nation of Lebanon. She shared “My mission is to carry dignity to each individual in Lebanon,” she mentioned. “I couldn’t think about a greater pairing of manufacturers to assist me amplify my voice.”
▲ Benjamin Braun and Nadine Khaouli
Samsung is utilizing its scale to lift consciousness for the International Targets and empower communities to take measurable steps to make an affect. In keeping with this, Samsung hosted the Samsung International Targets Photobooth at Cannes Lions, an interactive expertise by which competition attendees took enjoyable photographs whereas studying extra concerning the International Targets and the Samsung International Targets App. This week additionally marked the beginning of Samsung’s work as a Enterprise Avenger, a bunch of likeminded corporations and organizations which are constantly looking for methods to innovate, collaborate and drive progress in the direction of the International Targets.
By means of Generation17 and the Samsung International Targets App, Samsung is working with UNDP to offer needed help for the International Targets. By means of these initiatives, Samsung has taken an lively position in elevating the voices of the youthful technology and harnessing the facility of know-how to make a distinction. These efforts additional reveal how manufacturers can take tangible motion to make a constructive affect whereas empowering folks all around the world to do the identical.
▲ Samsung International Targets Photobooth
▲ Frankie the Dino (Utahraptor and UNDP Local weather Activist) visiting Samsung International Targets Photobooth
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