The new Apple TV 4K introduced at this time already has a decrease beginning value of $129, in comparison with $179 for the earlier mannequin, however analyst Ming-Chi Kuo believes that the next-generation Apple TV could possibly be bought at an excellent lower cost level.
In a tweet at this time, Kuo stated a sub-$100 value can be the “candy spot” for the Apple TV and added that he expects the next-generation mannequin to be “extra reasonably priced.”
Each the second-generation (2010) and third-generation (2012) fashions of the Apple TV had been priced at $99 at launch, and Apple ultimately lowered the worth of the third-generation mannequin to $69, so there’s priority for a sub-$100 Apple TV, which might higher compete with low-priced streaming units bought by Google, Amazon, and Roku.
One other risk is that when the following Apple TV launches, the mannequin introduced at this time stays within the lineup for round $99.
Within the meantime, the most recent Apple TV 4K is definitely a greater worth than its predecessor. Even when Apple is trying to upsell clients to the $149 mannequin with 128GB of storage, Ethernet, and Thread assist, that system remains to be a greater worth than the earlier mannequin with 32GB of storage for $179 or 64GB storage for $199.
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