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[Editorial] The Journey to the Subsequent Era of Foldable Innovation Begins As we speak – Samsung World Newsroom


Stephanie Choi, EVP & Head of Advertising and marketing at Cell eXperience Enterprise, Samsung Electronics discusses how this 12 months’s Unpacked embrace the subsequent regular and opens up the Galaxy expertise to everybody each on and offline.


For over a decade, Samsung Galaxy Unpacked occasions have been the end result of innovation, engineering and celebration — bringing collectively Galaxy group from all around the world to unveil the newest Samsung Galaxy improvements.


Since its inception in 2009, Unpacked has been greater than only a new product launch. It’s an occasion that unites Samsung followers and acknowledges the arduous work from hundreds of staff that goes into every new product. Samsung followers have tuned into Unpacked occasions to expertise the subsequent technology of Galaxy improvements that make up the true spirit of Samsung and push the cell trade ahead.


Because the world opens as much as new experiences, we’re reimagining Unpacked by the lens of our Galaxy openness philosophy to match the creativity of our unparalleled new foldables. Our ambition is not only to innovate the brand new applied sciences but in addition to innovate our advertising method. To perform this, we’ll make sure that the Galaxy expertise is open to everybody.


I can’t wait to see how Galaxy group responds to new foldable launches. We’ll see you on August 10!





A Higher Galaxy Expertise

Main as much as the subsequent Unpacked expertise, we’re launching the better than marketing campaign at present that teases a world made better than earlier than with the upcoming launch of the brand new foldable units. The common better than image (>) represents how our foldables’ distinctive kind issue doesn’t simply change form, they modify how we work together with our units.


Defying expectations of what smartphones are able to but once more, Samsung is bringing new methods to work, play and seize life by this new collection.



Bringing the Better of Hybrid

This 12 months’s technique embraces a brand new age of Unpacked. It takes the very best of on and offline occasions and makes them even higher.


Introducing new immersive and experiential occasion areas that may permit shoppers around the globe to get hands-on and discover our merchandise in a enjoyable, inventive, participating and immersive setting.


The expertise will take over areas within the hearts of London’s Piccadilly Circus and New York’s Meatpacking District — two neighborhoods that match the vitality and pleasure of Samsung’s upcoming bulletins. These occasions will unite Galaxy followers, journalists, companions, and Samsung staff from all around the world and permit them to discover the newest Samsung merchandise and improvements like by no means earlier than.



The Finest Is “But to Come”

In a nod to our iconic product colorway Bora Purple, embracing range and optimism, we’re portray the city purple. Samsung and BTS will accomplice for an unmissable trans-Atlantic premier of ‘But to Come’ foldable video on August 10.


The complete model of the video will premiere at 4 p.m. EDT in a number of fashionable districts, together with in Occasions Sq. in New York, taking up these iconic locations to indicate the brand new video on among the greatest and most recognizable screens worldwide.


However that’s not all. Now we have a lot in retailer for you, to not point out some wonderful new merchandise to indicate you — so keep tuned, it’s going to be one to recollect.


Watch Unpacked on Samsung and Samsung’s YouTube channel on August 10, 2022, at 9 a.m. EDT (2 p.m. BST/ 10 p.m. KST).


Be a part of us and interact with the subsequent Unpacked expertise in particular person from August 11-31.


  • New York Metropolis: 60 10th Ave.
  • London: 55 Regent St.




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